Social Media Marketing introducing Strand 1 of Digital Marketing Class of Branding and Target Marketing. It also addresses Strand 2 - Content Creation. It glosses over Key Performance Indicators from Strand 3. It does have students content a social media audit but I didn't see a SEO Audit. The book contains 8 chapters. Chapters 2 - 6 focus on specific social media platforms which meets the requirements for Strand 5 Standard 3 of Digital Marketing. There are 7 Strands in Digital Marketing. This book is recommended limited because it only meets 4 standards in a quality manner.