In Business Essentials, students embark on a fascinating journey to explore the vast landscape of business. The comprehensive program covers the essential concepts and practices of business, providing a solid foundation for additional courses in the subject. The program employs a unique approach of viewing business concepts through the lens of an employee, an employer, a consumer, and an investor Designed specifically for high school students, Business Essentials strikes a balance between being accessible and offering depth. Real-world examples and case studies are integrated throughout the program, encouraging students to apply theoretical knowledge in practical contexts and comprehend the multifaceted nature of business. Business Essentials delves into the principles of effective management, the nuances of marketing strategies, the complexities of financial decision-making, and the art of strategic planning. The program also highlights the evolving role of technology in business, discusses the importance of ethical practices, and provides insights into global business trends. Teacher resources include a printed Teacher’s Wraparound Edition as well as a downloadable Test Bank with TestGen, Classroom presentations in two formats, and a Spanish/English Glossary and Lesson Objectives.

Teacher Resources available for download/online.