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ISBN-10
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ISBN-13
9780138044411
Material ID : 19819
Entrepreneurship: Owning Your Future
Authors
Pearson Education
Publisher
Pearson Education, Inc.
Category
No Category Set
Description
Entrepreneurship: Owning Your Future provides a comprehensive guide through the entrepreneurial journey, with a strong focus on developing the entrepreneurial mindset skills and behaviors necessary to be a successful entrepreneur The text focuses on critical business concepts such as opportunity recognition, lean market research, marketing communications, financial analysis, business planning, and goal setting. It can be used as a professional resource for anyone looking for an entrepreneurial career path or to prepare for the Certiport Entrepreneurship & Small Business certification exam. (www.certiport.com/ESB)
notes
Teacher resources available for download/online.
edition
13th
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