Marketing Dynamics provides a well-rounded introduction to the marketing mix, including the four Ps—product, price, place, and promotion, as well as a foundation in related economic and business principles. New chapters on social media marketing and the marketing pitch better prepare students for the realities of a fast-paced career in business, while other essential topics in marketing research, targeting a market, and entrepreneurship are also included. This text reveals how marketing concepts relate to many of the current companies and products students are exposed to each day. This edition has been updated to include current examples of marketing campaigns, businesses, and offers even more hands-on practice with new problem-based learning activities where students step into the role of a marketer to make business decisions.
Building the Marketing Plan projects at the end of each unit provides a hands-on learning experience that builds throughout the text.
DECA Emerging Leaders activities provide first-hand opportunities for students to prepare for college and careers.
Portfolio Development activities guide students to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities.
This title is correlated to three industry-recognized credentials offered by Precision Exams, by YouScience: Introduction to Marketing, Marketing I, and Marketing II exams.