Instructor Textbook includes notes for teachers guiding their instruction.
Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations.

Instructor Textbook and resources are complementary with a minimum order of 25 student textbooks. Purchase includes teacher cloud access to lesson plans, powerpoint, projects, assessments and supplementary materials.