ISBN-10
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ISBN-13
9781988940953
Material ID : 15372
Social Media Marketing: Student Book
Authors
Publisher
MUJO
Description
Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course. We take the most popular social media platforms and examine how businesses can best use them to reach customers.
notes
Student ebook can be purchased for 1, 3 or 5 year terms. Updated versions are sent each year on all multiyear adoption purchases. Accompanying instructor textbook includes additional activities and materials to support learning.
edition
Electronic book
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UTAH STATE BOARD OF EDUCATION
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Phone: 801.538.7807