ISBN-10
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ISBN-13
9781998798087
Material ID : 15371
Foundations of Marketing: Instructor Textbook
Authors
Publisher
MUJO
Description
Instructor Textbook includes notes for teachers guiding their instruction.
The Foundations of Marketing textbook provides students with an up-to-date perspective on the core foundations of marketing. Through this textbook, students will explore a wide range of marketing principles, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, Ps and Cs and more.
The Foundations of Marketing textbook provides students with an up-to-date perspective on the core foundations of marketing. Through this textbook, students will explore a wide range of marketing principles, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, Ps and Cs and more.
notes
Instructor Textbook and resources are complementary with a minimum order of 25 student textbooks. Purchase includes teacher cloud access to lesson plans, powerpoint, projects, assessments and supplementary materials.
edition
Electronic
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