ISBN-10
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ISBN-13
9781998798100
Material ID : 15370
Foundations of Marketing: Student Book
Authors
Publisher
MUJO LEARNING SYSTEMS
Category
No Category Set
Description
The Foundations of Marketing textbook provides students with an up-to-date perspective on the core foundations of marketing. Through this textbook, students will explore a wide range of marketing principles, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, Ps and Cs and more.
notes
Student ebook can be purchased for 1, 3 or 5 year terms. Updated versions are sent each year on all multiyear adoption purchases. Accompanying instructor textbook includes additional activities and materials to support learning.
edition
Electronic
Pricing Models
| Description | Price |
|---|---|
| 1 year adoption, price per book | $44.00 |
| 3 year adoption, price per book | $84.00 |
| 5 year adoption, price per book | $124.00 |
Ancillaries / Related Materials
No related materials found.
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