Principles of Floral Design introduces the hands-on skills and theory required to begin a career as a floral designer. This heavily-illustrated textbook begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing into common floral applications and events. This high value, modern, and visual introduction to floral design will appeal to students who are interested in careers in the industry and to those who take the course as a fine arts elective. Highly illustrated Step-by-Step Procedures throughout the textbook provide clear instruction covering floral design basics such as taping and gluing to creating full-size floral arrangements. The extensive end-of-chapter materials—Chapter Summary, Review Questions, Thinking Critically Activities, STEM and Academic Activities, Communicating about Floral Design, and SAE Opportunities—provide instructors with ample material for students to review and reinforce chapter material and the opportunity to connect floral design content to career and college readiness skills. The text emphasizes opportunities for continual advancement and personal evaluation by entering design competitions sponsored by state organizations, trades magazines, and student chapters of the American Institute of Floral Design (AIFD). Extensive illustrated glossaries of flowers, foliage, and potted and flowering plants provide excellent reference for the student and serve as a study aid for National FFA Floriculture Career Development Event.

Printed student textbook