Business Chemistry

Business Chemistry

0.25 USBE Credits
This badge focuses on understanding and using the Business Chemistry framework as a leadership tool. This badge stack is for administrators who have attended Deloitte’s Courageous Principals training.


To earn this 0.25 credit badge you will submit one type of evidence from the list below to demonstrate your effective use of the Business Chemistry framework to support your leadership practices. You will also complete a short written or video reflective analysis. Click Earn This Badge to learn more!


You will be charged $20 by the badge provider. You'll be charged at the point you submit your badge for final review.


This badge stack is for administrators who have attended Deloitte’s Courageous Principals training. For more information, contact


Business Chemistry: Research tells us that a large part of our personality is biologically-based – in other words, a big part of who we are is hard-wired from birth. The research of Dr. Helen Fisher has linked specific chemicals in the brain to this biological aspect, which governs many of our tendencies, attitudes and dispositions. Dr. Fisher’s research identifies four major constellations of personality traits associated with neurochemicals. Each of these four constellations, or personality domains, is present in every person; however, the degree of intensity across each domain varies, shaping who people are, how they behave and, of course…how they interact with others. The more we understand about a person’s natural neurochemical tendencies, the more we understand what makes them tick. What drives them? What annoys them? What inspires them? What bores them? In addition, the more we understand the science behind the art, the better prepared we are to deliver an exceptional stakeholder’s experience.

Driver: This personality type represents 17% of the population. Drivers tend to like logic, systems, and have a laser focus on goals. Drivers often have these traits: Competitive Decisive Direct Experimental Goal Oriented Impatient Logical Mechanically Inclined Not Consensus Oriented Tough Minded

Pioneer: This personality type represents 11% of the population. Pioneers tend to like variety, possibilities, and generating new ideas. Pioneers often have these traits: Adaptable Adventurous Dislikes Structure Exploratory Generous Idea Generating Imaginative Mentally Flexible Spontaneous Susceptible to Boredom

Integrator: This personality type represents 30% of the population. Integrators tend to like personal connections and see how the pieces fit together. Integrators often have these traits: Agreeable Consensus Oriented Contextual Diplomatic Empathetic Indecisive Introspective Scattered Selfless Verbal

Guardian: Guardian: This personality type represents 42% of the population. Guardians tend to like concrete details and stability, respecting what is tried and true. Guardians often have these traits: Cautious Concrete Deliberate Frugal Likes to Plan Loyal Meticulous Principled Process Driven Scheduled


Jane Coswell, Principal at Edgewood Junior High has the classic Pioneer personality. She loves embarking on new projects and launching initiatives. Nothing excites her more than networking with other educators to share ideas and brainstorm. While she thrives on the novelty of new instructional concepts and designs, her energy sometimes lags when it comes to following through on implementation, so she relies heavily on her leadership team.

Jake Farley, Assistant Principal at the school, is in many ways the polar opposite of the principal. A Guardian through-and-through, Jake is detailed and methodical. He needs to know the long-term plan before he dives into something new, and is cautious to the point of resistance if this isn’t clear. At first, this caused some friction when he came to Jane’s school. However, after taking the Business Chemistry survey, they learned how their different approaches complemented and strengthened the team: Jane sets the vision, and Jake works with her to hammer out the details and ensure that it is implemented in the school.


Survey Results: Submit your Business Chemistry survey results.

Candidates are required to make evidence submission(s).

Review Criteria

Criterion 1: Evidence demonstrates the administrator has taken the Business Chemistry survey.

Criterion 2: Evidence demonstrates the administrator has used the Business Chemistry framework to inform leadership practices.


  1. What did your Business Chemistry results reveal about you? How have you used this information to strengthen your leadership skills and practices?

  2. How have you used the Business Chemistry framework to work more effectively and efficiently with your leadership team?

  3. How have you used insights and skills from the Business Chemistry framework to support the educators you lead?

Review Criteria

Criterion 1: Reflection demonstrates the administrator has used Business Chemistry to strengthen his or her own practice as a leader.

Criterion 2: Reflection demonstrates the administrator has used Business Chemistry to better support and lead educators.


Business Chemistry: From Insight to Action Toolkit
This resource is shared with all participants at the Deloitte Courageous Principals training. The toolkit contains four mini-presentations to share with your leadership team.

Business Chemistry: YouTube
This YouTube video is an introduction to the four personality types in the Business Chemistry framework.

Deloitte Business Chemistry Website
This is the public website for Deloitte's Courageous Principals project.


Chadlianne Bodily
Chadlianne Bodily
Lori Hawthorne-Schlichting
Lori Hawthorne-Schlichting
Brian Hunt
Brian Hunt
Daron Kennett
Daron Kennett
Marilyn Merkley
Marilyn Merkley
Cerissa Thompson
Cerissa Thompson


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