Leading Through Social Media

Leading Through Social Media

0.25 USBE Credits
Teacher leaders engage in critical conversations about instruction, learning, policy, and other education issues via social media platforms. Rather than simply posting complaints, teacher leaders pose creative questions, innovative solutions, and positive reflections about educational issues. Teacher leaders motivate educators, policy makers, and community members to join important education-focused conversations. They are mindful of their word choice and use a professional tone when posting their opinions and ideas.


To earn this 0.25 USBE credit microcredential you will submit one evidence item demonstrating your effective and consistent use of social media as a teacher leader. You will also complete a short written or video reflective analysis.


You will be charged $20 by the badge provider. You'll be charged at the point you submit your badge for final review.


This microcredential focuses on a teacher leader’s efforts to create a purposeful and productive conversation about educational issues by posting questions and ideas on a social media platform.


Social media : an online platform used by educators to communicate and share ideas such as Twitter, Instagram, Facebook, online education news organizations, and personal blog web sites

Edchat : an online education question-and-answer session hosted on the Twitter platform

Blog : a personal web site that is regularly updated and includes informal posts written on specific topics and links to other blogs and information


A K-12 teacher is passionate about learning disabilities and wants to share her experience with others and find useful strategies. The teacher very much wants to connect with other teachers who are having similar experiences meeting the needs of students with dyslexia. The teacher begins by writing a small Facebook post on the topic and is surprised by the amount of positive feedback, similar anecdotes, and sincere questions she receives from other teachers on Facebook. She is motivated to write more, but she realizes she must have a much bigger and more focused online platform to share her ideas and connect to other educators with similar concerns.

The teacher decides to start a blog site on which she can post her ideas as often as she likes and invite her colleagues and others on social media to visit and contribute to her site. She realizes she must keep the posts positive and focused on solutions that have worked for her and others. She also includes a page with links to resources and other educator blogs. After several months, she has hundreds of followers who are responding with tested solutions and other innovative suggestions. She begins inviting noted educational leaders to her site, including local and state board members, representatives, and state administrators.


Web Site: Submit the link to at least one blog you have written that was published on a personal blog site or an educational information site such as EdWeek, Edutopia, Mindshift, Sevenzo, etc. This blog post of 300+ words should be focused on a local, state, or national education issue and should include your experience and suggestions for improvement.

Web Site: Submit the link to your personal education-focused blog site. Your blog site should include the following: at least two posts in the past year focused on educational issues, links to other blogs, useful information, a brief bio, and appropriate photos illustrating your professional endeavors. Your blog site should be professional, positive, and representative of a dedication to effective instructional practice and the success of public schools.

Screencast: Submit a narrated screen cast of an Edchat you hosted on Twitter. The screen cast must include the following: Your 6-7 questions drafted for the Edchat and an example of an advertising Tweet you used before the Edchat.

Other: Edchat Documentation: Using the tchat.io site, copy and paste your Edchat session onto a word document. After cleaning up the format, highlight your Edchat questions and interesting answers by participants.

Candidate's Choice: Submit another type of evidence demonstrating your effective and consistent use of social media as a teacher leader.

Candidates are required to make 1 evidence submission(s).

Review Criteria

Criterion 1: Evidence demonstrates that the educator is skilled in using appropriate word choice, respectful tone, and solutions-oriented thinking when writing and discussing education issues within an online platform.

Criterion 2: Evidence demonstrates the educator’s ability to use social media appropriately as a venue for engaging in meaningful educational discussions.

Criterion 3: Evidence demonstrates the educator maintains a positive attitude and authentic perspective about the education arena and is a credible messenger for Utah’s public school system.


  1. Describe how your experience writing a blog post or hosting an Edchat has affected your perspective as a professional educator. Knowing your ideas would be on a public platform, how did this affect the way you expressed yourself? How have other educator’s responses affected your instructional approaches or views about education?

  2. How will you use this experience with your own students? In what ways could you provide a public, online platform for your students to express their opinions while maintaining their privacy? What are the most important skills you must teach your students about using a social media platform to share their opinions?

  3. For your next blog or Edchat, what educational issue would you like to illuminate? What time of year would this issue best be discussed and why? How will you increase the number of viewers for your blog or Edchat?

Review Criteria

Criterion 1: The reflective analysis demonstrates the teacher’s acknowledgement and appreciation of others’ viewpoints. The analysis reveals the teacher’s awareness of the responsibilities when using a social media site to discuss educational issues.

Criterion 2: The reflective analysis revealed the educator’s understanding of effective student publishing via social media. Specifically, this analysis demonstrated the teacher’s ability to teach responsible use of social media when sharing a view point.

Criterion 3: The reflective analysis indicates the educator can draw from past blogging or Edchat experience to increase educator engagement online.


Every Teacher a Leader
Find it on Amazon.com
This book offers specific skills potential teacher leaders will need when working with colleagues, providing feedback, hosting professional development, resovling conflicts, etc.


Krystle Bassett
Krystle Bassett
Lindsay Kemeny
Lindsay Kemeny
Allison Riddle
Allison Riddle
Shanda Stenger
Shanda Stenger
Denise Willmore
Denise Willmore


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