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Media Literacy Across the Disciplines
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Microcredential ID : 2648
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Disciplinary Literacy
Credits
0.5 USBE Credit

Description
This microcredential represents effective instruction in media literacy skills in a range of disciplines and content areas. Media literacy empowers students to be critical thinkers and evaluators of an increasingly wide range of messages that combine images, language, and sound. It is the development of a broader set of literacy skills helping students comprehend and evaluate the messages they receive. Effective educators in all disciplines teach their students to do the following: analyze and evaluate the message; determine the intended audience; analyze the source; state the purpose of the message.
How To Earn This Microcredential
To earn this 0.5 USBE credit microcredential you will submit two evidence items to demonstrate your effective instruction of media literacy skills within your discipline or content area. You will also submit a reflection. Click the Earn This Microcredential button for more information.
Fees
If you submit this microcredential for review, you will be assessed an administrative fee of $20.00.
Clarifications
Media literacy is not showing movies in class and having students take notes. It is not media bashing, simply including media in classes, or merely looking for stereotypes or propaganda. Focusing on one perspective is not media literacy. It does not mean "just watch"; it means "watch carefully, think critically" (Center for Media Literacy).
Important Terms
Media: All electronic or digital means used to transmit messages. These sources can be print, video, internet, etc.

Media Literacy: A 21st century approach to education that provides learners with the skills to understand and evaluate the variety of media messages that surround them daily.

Analyze and Evaluate the Message: Effective educators instruct learners to be able to state the message, question the message, and judge the message.

Determine the Intended Audience: Effective educators instruct learners to be able to identify the target audience for the message.

Analyze the Source: Effective educators instruct learners to be able to identify the source of a message, determine the source's purpose, and evaluate the credibility of the source.

State the Purpose: Effective educators instruct learners to be able to decide if the message was meant to educate, persuade, or entertain.
Background Scenario / How This Will Help You
Mrs. Green is a science teacher at Wetlands Junior High. She has been discussing conservation in her ninth-grade environmental science class. She wants her students to be able to evaluate the validity of sources that appear to be scientific, but may or may not be based on actual science. She has modeled this skill with a fake website, showing students how to examine the message, the audience, and the source to determine the purpose—which in this case was to educate viewers on the need for questioning what they are viewing. She gives students three "scientific" websites to research: the endangered tree octopus (https://zapatopi.net/treeoctopus/media.html), the climate phenomenon in Minnesota (http://city-mankato.us/ ), and plantable pencils ( https://funfactz.com/amazing-facts/sprout-pencil/ ). Students are to determine whether the site is a valid scientific site or a hoax. (Note to teacher: octopus and Minnesota are fake; pencils are real.) Working in small groups, students create a T-chart graphic organizer for each website, listing evidence about the message, audience, source, and purpose which lead viewers to believe that the site is real on one side, and not real on the other. After examining the evidence, the group decides for each site: real or fake? Mrs. Green wants her students to apply these skills in her upcoming research assignment.
Evidence Options
Category: Preparation and Planning
Select ONE of the evidence options below to demonstrate your preparation and planning for media literacy instruction.
Lesson Plan: Submit a lesson plan that shows how media literacy instruction is used to help students understand and use a central concept or skill (e.g., analyzing and evaluating the message; determining the intended audience; analyzing the source; stating the purpose of the message). The lesson plan should include a link to the media provided to students and the questions the teacher plans to use to guide student thinking. In a separate section of the lesson plan, include citations for research supporting your instructional approach. (See the resources section for examples.)
Category: Implementation
Select ONE of the evidence options below to demonstrate your effective implementation of media literacy as a part of your practice within your discipline or content area.
Video: Submit a 5-8 minute video of your instruction of media literacy skills with learners. The video should include many of the following aspects of media literacy: analyzing and evaluating the message; determining the intended audience; analyzing the source; stating the purpose of the message. Video submissions should follow all relevant LEA (district/charter) and FERPA guidelines. Follow your district/charter guidelines for student privacy.
Student Work: Submit at least three samples of of your learners' work. These samples should demonstrate how learners use all aspects of media literacy skills, including the following: analyzing and evaluating the message; determining the intended audience; analyzing the source; stating the purpose of the message. Learner work may include notes, writings, completed graphic organizers, student reflection, etc. Be sure to follow your district/charter guidelines for student privacy.

Review Criteria
Criterion 1: Evidence demonstrates that the teacher effectively guides learners in analyzing and evaluating the message of a piece or pieces of media.

Criterion 2: Evidence demonstrates that the teacher effectively instructs learners in determining the intended audience.

Criterion 3: Evidence demonstrates that the teacher effectively helps students learn to examine the source(s).

Criterion 4: Evidence demonstrates that the teacher effectively instructs students in using media literacy skills to determine the purpose of the media message.
Reflection Prompts
Describe how you use media literacy as an instructional tool to help students learn content standards and demonstrate critical thinking by analyzing and evaluating the message, determining the audience, analyzing the source, and stating the purpose of selected media.
Describe how you chose media that is relevant to your content area and curriculum. Give specific examples of media literacy activities students participate in and how it helps them learn course content.
Give specific examples of media literacy activities students participate in and how it helps them learn course content.

Review Criteria
Criterion 1: Reflection demonstrates that the teacher understands the skills required for students to be critical consumers of media relevant to the content area.

Criterion 2: Reflection demonstrates how the teacher uses media literacy skills as an instructional tool to teach content standards.
Resources
"Media Triangle." Media Literacy Clearinghouse.
http://frankwbaker.com/mlc/media-triangle/
The media triangle provides a checklist of questions for deconstructing media texts. The website also includes lesson plans, current events, and recommended resources.

"Tackling Fake News: Strategies for Teaching Media Literacy." DePasquale, John. Scholastic.
https://www.scholastic.com/teachers/blog-posts/john-depasquale/2017/Tackling-Fake-News--Strategies-for-Teaching-Media-Literacy/
This website explains what media literacy is, why it is important, and gives ideas and lessons for teaching it. It is designed for middle school teachers, but can be adapted to any grade level.

15 Resources for Teaching Media Literacy. Masten, MacKenzie. ASCD. (2017).
http://inservice.ascd.org/15-resources-for-teaching-media-literacy/
ASCD has compiled a list of resources from media literacy experts providing thoughts, tools, and tips for teaching media literacy, evaluating media resources, and more.

"Teaching Media Literacy: Its Importance and 10 Engaging Activities." Guido, Marcus. Prodigy, (2017).
https://www.prodigygame.com/blog/teaching-media-literacy/
This blog explains why teaching media literacy is important and provides ten activities ranging K-12 for teaching it.

"Media Literacy." BrainPOP, (2017).
https://www.youtube.com/watch?v=oQMSKRrDjB4
This video is targeted to students and is a good introduction to what media literacy is, the types of media students might encounter, and suggestions for reading the messages. Be skeptical!

Media Literacy: Middle School Unit 1
https://www.youtube.com/watch?v=L4Gca0u38-8
Although targeted for junior high or middle school students, this clip discusses critical questions that students should be asking when analyzing any type of media, the material can be adjusted accordingly for student age.

Center for Media Literacy
http://www.medialit.org/media-literacy-definition-and-more/
This website gives great descriptions of what media literacy is, is not, and basic principles of media literacy education.

How can advertising subliminally affect a person? "The Simpsons: Klown Kollege."
https://www.youtube.com/watch?v=b4fHsV0UcoE
This clip is from the television program "The Simpsons." It gives an exaggerated, but humorous look at how advertising can affect the way a person perceives the world.

Utah Core Standards for Literacy
https://www.schools.utah.gov/file/003aa7e6-c4f6-40b5-89a9-40f8198e8c45
The Utah Core Standards for grades 6-12 include standards for literacy in every content area. They are on pages 69-81 of the linked document.
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